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CASE STUDY: Hugo Boss takes decisive action against persistent online infringers - HSS Intellectual Property Management
![Paris, France. 17th Apr, 2014. Olivier Giroud (France and Arsenal footballer) announced as the new spokesman for Hugo Boss mens fragrance, held at the Marrionnaud Paris. © Action Plus Sports/Alamy Live News Paris, France. 17th Apr, 2014. Olivier Giroud (France and Arsenal footballer) announced as the new spokesman for Hugo Boss mens fragrance, held at the Marrionnaud Paris. © Action Plus Sports/Alamy Live News](https://c8.alamy.com/comp/DYHT8A/paris-france-17th-apr-2014-olivier-giroud-france-and-arsenal-footballer-DYHT8A.jpg)
Paris, France. 17th Apr, 2014. Olivier Giroud (France and Arsenal footballer) announced as the new spokesman for Hugo Boss mens fragrance, held at the Marrionnaud Paris. © Action Plus Sports/Alamy Live News
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HUGO BOSS Group: HUGO BOSS gains one of the largest social media coverage in fashion week history with 4 billion impressions in 4 days
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Football - Arsenal players model their Hugo Boss FA Cup Final suits - Arsenal Training - 15/5/03 Gilberto Silva , Ashley Cole and Robert Pires Mandatory Credit: Action Images - John Sibley Livepic Stock Photo - Alamy
![Paris, France. 17th Apr, 2014. Olivier Giroud (France and Arsenal footballer) announced as the new spokesman for Hugo Boss mens fragrance, held at the Marrionnaud Paris. © Action Plus Sports/Alamy Live News Paris, France. 17th Apr, 2014. Olivier Giroud (France and Arsenal footballer) announced as the new spokesman for Hugo Boss mens fragrance, held at the Marrionnaud Paris. © Action Plus Sports/Alamy Live News](https://c8.alamy.com/comp/DYHT89/paris-france-17th-apr-2014-olivier-giroud-france-and-arsenal-footballer-DYHT89.jpg)