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LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka  Doncic as his first signee - CBSSports.com
LeBron James wanted to launch a 'Team LeBron' brand under Nike with Luka Doncic as his first signee - CBSSports.com

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

LeBron James lands $90 million Nike endorsement | Sports |  eastvalleytribune.com
LeBron James lands $90 million Nike endorsement | Sports | eastvalleytribune.com

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike:
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael  Jordan
LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael Jordan

Nike Gave LeBron a Lifetime Shoe Deal
Nike Gave LeBron a Lifetime Shoe Deal

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match  For Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All  Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

NBA Kicks: The largest rookie shoe endorsement deals in history
NBA Kicks: The largest rookie shoe endorsement deals in history

An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M  Instead - AfroTech
An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M Instead - AfroTech

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

NBA History: 10 Biggest shoe deals signed by rookies
NBA History: 10 Biggest shoe deals signed by rookies