![An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World](https://hips.hearstapps.com/hmg-prod/images/1076/articles/2017/05/moonshot-web-2-1503953086.jpg)
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World
![Nike on Twitter: Nike on Twitter:](https://pbs.twimg.com/media/C_IRoTNUAAAUHLH.jpg)
Nike on Twitter: "Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #JustDoIt https://t.co/A9fb1wZt1X" / Twitter
![Hadelibi☝♡ on Twitter: Hadelibi☝♡ on Twitter:](https://pbs.twimg.com/media/CzuR0MWWIAApoae.jpg)
Hadelibi☝♡ on Twitter: "#Nike #Breaking2: Nothing is impossible -TADESE #Eritrea, KIPCHOGE #Kenya & DESISA #Ethiopia https://t.co/poQPC1Li6O https://t.co/iz48RtEVF4" / Twitter
![Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring](https://www.taylorherring.com/wp-content/uploads/2017/05/breaking2.jpg)