Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand](https://c8.alamy.com/comp/2CXHR55/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2CXHR55.jpg)
Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand
![UNIQLO Holds Next Gen Development Program with Roger Federer to Personally Coach Britain's Most Talented Young Players | FAST RETAILING CO., LTD. UNIQLO Holds Next Gen Development Program with Roger Federer to Personally Coach Britain's Most Talented Young Players | FAST RETAILING CO., LTD.](https://www.fastretailing.com/jp/group/news/images/2209221500_image01.jpg)
UNIQLO Holds Next Gen Development Program with Roger Federer to Personally Coach Britain's Most Talented Young Players | FAST RETAILING CO., LTD.
![Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand](https://c8.alamy.com/comp/2CWFB3P/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2CWFB3P.jpg)
Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand
![Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/07/02/13/roger-federer-uniqlo.jpg?quality=75&width=1200&auto=webp)
Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent
![Roger Federer et Uniqlo - Sponsor nouvel équipementier 2018/2028 | Roger federer, Tennis players, Rogers Roger Federer et Uniqlo - Sponsor nouvel équipementier 2018/2028 | Roger federer, Tennis players, Rogers](https://i.pinimg.com/736x/de/d9/d6/ded9d683cbb5337158b3a4295665bb52.jpg)