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Zain Kahn on Twitter: "1. A character: • Choose your target customer • Identify what they want • Make this the centre of your story Example: Nike chose underrepresented girls who want
Nike x Collin Kaepernick, A storytelling campaign by Christina Louisa Mavroudi
Brand positioning, storytelling and strategy: some case histories, from Taffo to Motta, up to Nike's campaign with Colin Kaepernick | by IQUII | IQUII | Medium
BETRUE. Nike.com
Nike's “Never Too Far Down” Commercial Does Storytelling Right | by Akos Peterbencze | Better Marketing
Why Storytelling Is The Key To Luxury's Hi-Tech Future | Jing Daily
Nike: Just Do It-The Magic of Storytelling – Digital Marketing Journey
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
Nathan Baugh on Twitter: "9. Finish with an irresistible call to action. The goal of compelling storytelling is to get your audience to take the action you want. – Turn the page –
StoryTelling and EmotionalBranding, the perfect team ! | Modern Buyer Behaviour
Brand Storytelling and Brand Narrative (Nike) | by tylastimes | Medium
Media Influence: Sports Wear (Nike) - Lessons - Blendspace
Nike Just Did It — Benjamin Talks
Nike storytelling
Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
Learning From Nike - Emotional Storytelling - Black Raven AFC
Passionate about stories: Nike - All Good Tales
Nike olympics ad 2016, Rio Olympics, Find you greatness, brand storytelling, Kettle Fire Creative | Nike campaign, Brand story, Nike quotes
Networking & Job Opportunities with Nike's Data & Insights Team